Afrocloset
Studio Product Photography & Visual Direction
Project Overview
Produced a studio fashion series for Afrocloset, an online platform specialising in authentic African women’s fashion.
The goal was to create a consistent, high-quality image library for their online store that elevated product presentation and strengthened brand perception.
Selected Looks from the Series
This was a multi-day production, with each outfit shot on different days while maintaining consistent lighting, framing, and editing style.
Look 01 – Ankara Two-Piece Set
Look 02 – Adire Maxi Dress
Look 03 – Statement Print Blouse
Focused on structured posing and even lighting to preserve colour richness and pattern clarity.
Maintained identical lighting ratios and camera settings to ensure cross-session consistency.
Directed model posture and expression to align with Afrocloset’s confident and modern brand tone.
Full Outfit - front view
Mid-shot - fabric texture
Alternate pose - slight movement
My Role
Studio lighting setup and control
Model directing and posing
Photography (product and fashion angles)
Colour correction and retouching
Export and delivery of web-optimised images
Challenge
Approach
Designed a clean, controlled lighting setup to highlight fabric detail and skin tone
Directed the model with structured posing to ensure consistent framing across looks
Exported assets in optimised formats tailored for e-commerce use
Result
Maintaining accurate fabric colours and textures under studio lighting
Creating visual consistency across multiple outfits
Ensuring images were optimised for web without compromising quality
Delivered a cohesive, commercially polished image library that strengthened Afrocloset’s online storefront, improved product clarity, and elevated the overall shopping experience.