Kinetic Creations
Dance Teacher Expo 2024 Brand Showcase Film
Project Overview
As a Graphic Designer at Kinetic Creations, I was engaged by management to lead the production of a cinematic brand showcase film for the company’s stand at the Dance Teacher Expo 2024.
Developed in close collaboration with the marketing and production teams, the film was designed for continuous large screen exhibition playback and showcased the costume and uniform production journey from concept development and fabric selection through tailoring, branding and final dispatch. The objective was to elevate brand presence at the expo while reinforcing craftsmanship, quality and team expertise.
My Role
Led creative direction and visual storytelling
Developed storyboards and structured shot lists
Worked closely with the production team to capture key stages of the manufacturing process
Edited and colour graded final deliverables
Delivered optimized versions for large format exhibition playback and digital platforms
Challenge
Approach
Structured storyboard and shot list to guide narrative progression
Collaborated with marketing and creative teams to ensure brand consistency
Video-editing and post-production
Result
Elevated brand presence at the expo through immersive visual storytelling
Created a reusable brand asset supporting ongoing marketing efforts
Create a premium brand film that communicates the full production lifecycle
Maintain narrative clarity in a continuous-loop expo environment
Align cinematic storytelling with marketing strategy and brand positioning
Short Strategy
Fabric Detail Capture
Video Editing (BTS)
Gimbal Balancing (BTS)