Midnight Life
Performance - driven apparel design translating discipline resilience and collective strength into a bold visual identity.
Best mock-up OR real photo of someone wearing the shirt (front view)
Project Overview
A 2026 Campaign apparel for CrossFit Midnight Life, translating brand values into a bold, performance-ready visual direction. The concept evolved from an aggressive fire aesthetic into a refined camouflage system, balancing intensity with unity.
My Approach
My Role
Creative direction & apparel design
Concept development (fire → camouflage)
Graphic layout (front + back branding)
Mock-ups and print file preparation
DTF sourcing & production coordination
Fire concept exploration → camouflage refinement (final direction)
Bold front composition for high visibility
Tactical texture layering for depth
Orange stroke accent for contrast across garment colours.
Included a small upper-back logo for brand reinforcement.
Optimized artwork for DTF durability and color accuracy.
Process/Concept Exploration
Fire concept exploration
Camouflage concept evolution
Mockups & Variations
Black Garment
Brown Garment
Production
DTF Sheet
Finished Garment
Print ready file
Results
Strong, recognizable campaign apparel aligned with brand values.
High contrast across multiple garment colours.
Durable prints suitable for frequent athletic use.
Delivered end-to-end from concept to production.